CPC: The Biggest Scam In “Retail” Media Buying And The Way It Messes Your Numbers Up

For those of my readers who are new to this, CPC in media buying stands for Cost Per Click. It’s when they tell you “hey you have nothing to worry about – you’re only going to pay when a visitor clicks your ad!” Yeah, right. Well here’s the thing about that: Let’s say you or…

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The 10 Most Expensive Media Buying Mistakes And How To Avoid Them. Chances Are No. 1 Has You Losing Money Right Now

I see a lot of business owners struggle with paid traffic. If you’re one of them, you’ll find this useful: here are the most common mistakes you can make when managing media buying campaigns, based on about $500 million dollars worth of ad spend. #10 You Come Up With “Something” And Expect It To Work…

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People Who Have This Skill Will End Up With Your Money

There’s ONE skill in all direct response businesses that probably — #1 Has the highest impact on your bottom line, #2 Can make or break your conversion rates, #3 Is the most difficult to obtain because of the sheer amount of practice it requires, and #4 Is the single most expensive skill in the business.…

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How To Implement, Test & Prove A Winning Marketing Strategy So You Can Roll Out A Winner Every Time

Have you ever wondered about the difference between the small business owner, and the person who can scale and grow and make it big? It’s not really a question of time. Ideas and scalability aside, it’s more about the knowledge and the attitude. It’s what you do and how you do it. Almost all professional…

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“I Have A Brilliant Business Idea — All It Needs Is A Good Marketer”

The other day I was talking to a guy who’s convinced he has developed technology to replace oil in the world by a fluid that he knows how to get out of a tree that basically grows everywhere on the planet. If he succeeds we’ll all be pouring this new energy source into our cars…

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The Most Common Misunderstanding About Affiliate Marketing And Joint Venture Brokering

We get so many inquiries from some really great people, and we are so grateful for it. We have some fantastic, successful years behind us and have attracted some of the greatest, most successful and most reputable minds including Brian Tracy, Jack Canfield and Robert G. Allen. Starting off on that high note, today I…

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The Ugly Truth About Your Beautiful Website

One of the most important things a direct response copywriter learns at the beginning of their career is to leave their ego at the door. You write something, you put it out there and the market decides. Opinions don’t matter. Design doesn’t matter. Personal tastes don’t matter. The only thing that matters is results. And…

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